Academic Lab Branding
This set of graphics was created for an academic research lab. The graphics represent the different flora and fauna from around the world studied by lab members. In addition, a logo was designed for the lab that draws together basic concepts of ecosystem function & food webs that defines the lab’s research. The graphics provide lots of flexibility to establish a brand identity. They can be used in posters, presentations, papers, business cards, letterheads, plaques as well as more fun identification items such as totes and stickers. As the lab grows and new species are studied, new graphics can be added to the collection.